Technology Acceptance in Public Sector Universities: A Case Study of University of the Punjab

Authors

  • Waseem Subhani Assistant Professor, Institute of Business Administration, University of the Punjab, Lahore, Punjab, Pakistan.
  • Muqaddas Rehman Professor, Institute of Business Administration, University of the Punjab, Lahore, Punjab, Pakistan.
  • Waqas Baig Institute of Business Administration, University of the Punjab, Lahore, Punjab, Pakistan

DOI:

https://doi.org/10.54183/jssr.v3i2.76

Keywords:

Behavioral Intention, Experience, Employee Behavior, Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influence, Unified Theory of Acceptance and Use of Technology

Abstract

Through the mediating role of behavioral intention and moderating role of experience, this study aims to determine that how well Enterprise Resource Planning (ERP) is accepted and used in public universities, such as evidence from the University of the Punjab by using the UTAUT model. Data is gathered from the 340 employees working in the different Enterprise Resource Planning (ERP) departments in the University of the Punjab. The boundary conditions and mechanisms between UTAUT model and employee behavior were estimated using SEM. SEM strongly agreed that behavioral intention partially mediated the impact of the UTAUT model on employees’ behavior. We discovered that experience can increase the indirect effects of behavioral intention on employee behavior. The research limitation is a longitudinal study. The study results have implications for exploring how the UTAUT model affects employees' behavior within the organization. This is the first study to examine the mediating role of behavioral intention and the moderating effect of experience in determining the relationship between UTAUT model and employee behavior using multi-source data from the educational sector. 

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Published

2023-06-30

How to Cite

Subhani, W., Rehman, M., & Baig, W. (2023). Technology Acceptance in Public Sector Universities: A Case Study of University of the Punjab. Journal of Social Sciences Review, 3(2), 144–154. https://doi.org/10.54183/jssr.v3i2.76