A Conceptual Underpinnings on Appraising SWOT Analysis as the Conciliator Strategic Marketing Planning through Marketing Intelligence

Authors

  • Mehtab Begum Siddiqui Assistant Professor, Institute of Commerce and Management, University of Sindh, Jamshoro, Sindh, Pakistan.
  • Anila Devi Assistant Professor, Department of Business Administration, Benazir Bhutto Shaheed University, Karachi, Sindh, Pakistan.
  • Ali Raza Lecturer, Bahria University, Karachi Campus, Pakistan
  • Ghulam Fiza Shah Lecturer (Contract), University of Sindh, Thatta Campus, Sindh, Pakistan.
  • Maryam Khokhar School of Economics and Management, Yanshan University, China.

DOI:

https://doi.org/10.54183/jssr.v3i2.289

Keywords:

Marketing Intelligence, Strategic Management, Strategic Marketing Planning, SWOT Analysis

Abstract

This paper is purposely prepared to explore the significance of marketing intelligence in primary marketing development, specifically with regard to SWOT analysis. It also aims to identify common issues associated with SWOT analysis and propose a systematic approach to addressing them. This topic has been widely discussed in the research field, and while there have been previous efforts to address it, there is still potential for further exploration and development. The paper is based on a comprehensive literature review, which suggests that pre-job assessment can have a positive impact on the effectiveness of primary marketing planning by evaluating the SWOT analysis. Optimistically, this paper will help marketing managers understand the standing of marketing intelligence, advertising vision and pre-job valuation in evolving operative primary promotion plans.

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Published

2023-06-30

How to Cite

Begum Siddiqui, M., Devi, A., Raza, A., Fiza Shah, G., & Khokhar , M. (2023). A Conceptual Underpinnings on Appraising SWOT Analysis as the Conciliator Strategic Marketing Planning through Marketing Intelligence. Journal of Social Sciences Review, 3(2), 523–531. https://doi.org/10.54183/jssr.v3i2.289